Aardman Animation, renowned for its beloved characters like Wallace and Gromit, has launched a new vibrant 2D animated commercial for Thatcher's Juicy Apple Cider. Unlike previous ads that utilized detailed stop-motion techniques for the main product line, the new approach seeks to explore a more playful and colorful animation style, aligning with the unique branding of Juicy Apple Cider. Creative leads Dan Binns and Joseph Bell shared insights about the design and iterative process leading to this fresh interpretation, emphasizing the blend of tradition with innovative expression.
For this product, called Juicy Apple, it seemed like a reasonable opportunity to do something a little different. The artwork and packaging around it...
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