The article reflects on a 1999 advertisement by Orange, predicting a future dominated by technology and video interaction while ironically contrasting this vision against the reality of 2025. Directed by Ridley Scott, known for his dystopian cinematic style, the commercial encapsulates an exaggerated view of the future, which hasn’t fully realized those technological predictions. The article further explores Scott's diverse advertising portfolio, which transcends brand loyalty, celebrating his creative range from Cold War espionage to deep-sea adventures.
In the future, we won't have to travel; we'll meet on video. In the future, we won't need to play in the wind and rain; computer games will provide all the fun we need. And in the future, man won't need woman, and woman won't need man.
Nor will it surprise us to learn that the spot was directed by Ridley Scott, that cinematic painter of dystopian sheen.
Watch above through the feature-length compilation of his commercials, and you'll see dens of Croesan wealth, deep-sea expeditions, the trenches of the Great War.
Not that Scott is a brand loyalist. He did a good deal of work for America's second-biggest soda brand; some of them starring Don Johnson himself.
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