DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads
Briefly

"We’ve long sought a scalable solution for predictive emotional scoring for GroupM clients, and by integrating the new DAIVID Self-Serve solution into our Creative Analytics product, we can now provide insights that truly reflect audience engagement and emotional response, which are critical for optimizing campaign effectiveness in real time."
"The sheer volume of branded content produced in today's content-saturated world means most ads go out without pre-testing. DAIVID eliminates this gap by enabling instant analysis of ad efficacy at any scale."
Read at Exchangewire
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