Council Post: Using Experiential Marketing When Building Or Growing Your Brand
Briefly

Increasing competition, crowded social media feeds and high cost-per-clicks make digital marketing less effective than it used to be. Consumers want a real connection with the brands they follow.
Experiential marketing showcases your brand status with substance and originality. They foster connections and tell shoppers what makes your business unique.
85% of event attendees say they're more likely to make a purchase after a branded event. This highlights the effectiveness of experiential marketing.
Unique and engaging experiential marketing events can generate buzz and attract attention, both online and offline, significantly boosting brand awareness and attracting new customers.
Read at Forbes
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