Emily, a PR professional and founder of R Public Relations, outlines how hotel marketing has evolved with a shift from generic influencer partnerships to more strategic, targeted collaborations. The initial focus on gaining visibility through numerous influencer stays is now being replaced by a more selective approach that prioritizes authenticity and measurable ROI. This change responds to an increasingly sophisticated audience that demands genuine engagement rather than polished content, leading brands to seek partnerships that align closely with their values and objectives.
The hospitality industry has transitioned from a scattergun influencer marketing strategy to more targeted partnerships focusing on measurable outcomes and authenticity.
In the early 2010s, the strategy was about visibility, but brands are now prioritizing return on investment and aligning with influencers who offer genuine engagement.
Collection
[
|
...
]