Duolingo's transformation on TikTok was propelled by Zaria Parvez, who turned the brand’s dormant account into a social media powerhouse. By creatively utilizing humor and cultural relevance, she attracted 8.2 million followers in just two years. This demonstrates that when brands harness the right approach through short-form videos, they not only engage audiences effectively but also build substantial communities around their products.
Figma exemplifies the effective use of short-form videos by distilling complex design topics into quick, digestible content. Their strategy is centered on delivering actionable value through visually-focused short videos that address specific design challenges. This method allows users to learn and apply solutions instantly, showcasing the potential for brands to educate their audience in a fast-paced digital environment.
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