Council Post: The Good, Bad And Controversial Of The Social Shopping Model
Briefly

"Short-form content has been instrumental in reshaping consumer engagement and e-commerce dynamics, offering brands an opportunity to create impactful connections through visually appealing, easily digestible formats."
"The high engagement rates on platforms like TikTok and Instagram underscore the relevance of social shopping, enabling brands to strategically capitalize on the fleeting attention of their audiences."
Read at Forbes
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