Celebrities are still utilized to generate initial buzz, but influencers are tasked with driving more direct actions. A great example is Dunkin's current #Dunkin'Tern campaign and Fabletics' mix of celebrity collaborations and an influencer roster.
U.S. social commerce sales are predicted to surpass $100 billion by 2025. Platforms investing in commerce capabilities make technology more accessible to engage consumers where they spend time, like TikTok Shop and IG Checkout.
Our recent work with a major beverage company leveraged TikTok Shop, dropping a limited edition flavor. Leveraging key influencer partners to promote the drop, the product sold out globally in under 48 hours.
Collection
[
|
...
]