Roshni Wijayasinha, founder of Prosh Marketing, emphasizes that startups face unique challenges in revenue growth due to limited budgets and smaller teams. She suggests that marketers should view these limitations as opportunities for creativity and strategic thinking. Key strategies include defining a specific target audience through detailed buyer personas and continuously testing marketing strategies through small experiments. This approach allows startups to allocate resources efficiently and focus on effective campaigns, facilitating scalability as budgets grow and leading into sustainable revenue growth for emerging businesses.
"Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed buyer personas based on market research and early customer feedback."
"Start with a small experiment to see what works before making big investments in messaging, channels and campaigns. This allows you to strategically invest in areas that perform well."
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