Good, fast or affordable: pick two... But I’m introducing a way to access fresh, authentic content that is affordable and engaging; it’s often already out there.
Found content includes everything from Instagram posts to archival footage, allowing marketers to license a variety of user-generated and professional content for campaigns.
With billions of pieces of content online—user-generated or otherwise—marketers can find ideal visual assets that may align perfectly with their brand's needs.
You can discover perfect imagery or concepts through found content, which can often inspire entire marketing campaigns when combined with your branding goals.
#content-marketing #user-generated-content #digital-advertising #media-licensing #marketing-strategies
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