#media-licensing

#media-licensing

Several private equity firms and Hollywood power players have expressed interest in buying parts of Casey Wasserman's music and sports management firm after it abruptly went up for sale.

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.

Lior brings a deep understanding of product innovation and a strong track record of building solutions that drive real business outcomes. As curation becomes increasingly central to programmatic performance, his expertise in building intelligence into the curation process will simplify access to high-quality media and data to drive performance.

They train on it and self-evaluate against it. Yet those AI-driven interfaces increasingly answer questions without sending users to the content source. Google's AI Overviews makes this obvious to many businesses in the form of dwindling search traffic. Many publishers are alarmed, having built their businesses on audience reach, page views, and advertising impressions. When AI systems summarize articles instead of referring readers, the economic model fractures.