Council Post: How To Get Users To Actually Try Branded AR Features
Briefly

AR experiences need to be integrated into existing web experiences. By reducing friction, brands can increase user engagement and make exploring AR features seamless.
Influencer partnerships enhance consumer trust and credibility. When influencers explain AR features, it resonates with audiences, making them more likely to engage with the content.
Proper placement of AR features is crucial. Text explanations alongside visuals ensure that users understand and can easily interact with the AR offerings, enhancing their experience.
Linking AR content to immersive experiences in sponsored views can differentiate a product. Integration with platforms like Google Search can naturally encourage user interaction.
Read at www.forbes.com
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