Billboard1 week agoMarketingDid That Song Go Viral on TikTok Organically - Or Was It Paid For?Influencers are often compensated to promote music without declaring it as an ad, raising questions about authenticity in music marketing. [ more ]
www.forbes.com1 month agoMarketingCouncil Post: How To Get Users To Actually Try Branded AR FeaturesAugmented reality features in marketing must be frictionless and intuitive to effectively engage consumers. [ more ]