The rise of "sound campaigns" in TikTok's music marketing points to a new trend where artists may avoid disclosing paid promotions to maintain perceived authenticity.
According to a digital marketing agency CEO, labeling content as paid could strip away authenticity, arguing that inauthenticity diminishes engagement and can thwart a campaign's effectiveness.
While 75% of viral songs on TikTok might stem from creator marketing campaigns, the impact of organic growth versus paid promotion remains hard to track effectively.
The FTC indicates that background music in TikTok videos may not necessarily require disclosure as product placements do, leaving creators with room for ambiguity.
[
Collection
]
[
|
...
]