Retail brands must adapt to heightened consumer expectations during the autumn shopping season, especially with the increasing importance of conversational commerce and generative AI.
Black Friday and Cyber Monday have evolved from mere discount events to an intricate blend of in-store and digital experiences, focusing on seamless omnichannel engagement.
In 2023, we witness a trend towards extended promotions, highlighting the need for retailers to engage consumers in real time across diverse platforms.
With changing consumer behaviors, particularly among Gen Z, brands must leverage chat apps for interactions, reflecting a shift towards conversational engagement.
#conversational-commerce #generative-ai #consumer-behavior #retail-marketing #omnichannel-experience
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