#omnichannel-experience

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#customer-journey-orchestration #ai-driven-marketing #personalization #user-acceptance-testing
Marketing tech
fromMarTech
6 days ago

Marketing has a new blueprint - and it's shaped by the customer | MarTech

Customer journey orchestration is shifting from linear funnels to real-time, AI-driven, context-aware systems that enable consumers to co-create personalized digital and physical experiences.
fromMarTech
3 months ago

The hidden power of persona-driven UAT in martech success | MarTech

UAT verifies that end users experience the platform as intended: that messaging appears at the right time, place and channel. Both are indispensable to effective martech operations.
Marketing tech
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