Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media
Briefly

from Forbes4 months ago
By 2025, retail media is projected to account for nearly 20% of all digital media spending, prompting non-retail industries to adopt similar strategies to enhance revenue and customer experience.
Forbeshttps://www.forbes.com/councils/forbesbusinesscouncil/2024/10/31/how-non-retail-businesses-can-expand-the-reach-of-commerce-media/
The 'everything' media network concept enables any firm with first-party transaction data to initiate a commerce media business, enhancing competitiveness in various sectors beyond retail.
Forbeshttps://www.forbes.com/councils/forbesbusinesscouncil/2024/10/31/how-non-retail-businesses-can-expand-the-reach-of-commerce-media/
Expedia’s Travel Media Network illustrates how non-retail sectors can leverage first-party data to run omnichannel campaigns, representing a significant shift towards integrated advertising models.
Forbeshttps://www.forbes.com/councils/forbesbusinesscouncil/2024/10/31/how-non-retail-businesses-can-expand-the-reach-of-commerce-media/
Despite Google’s pause on third-party cookie deprecation, the push for utilizing first-party data remains strong, offering advertising opportunities with richer insights into consumer behavior.
Forbeshttps://www.forbes.com/councils/forbesbusinesscouncil/2024/10/31/how-non-retail-businesses-can-expand-the-reach-of-commerce-media/
Read at Forbes
#retail-media #first-party-data #digital-marketing #commerce-media #advertising-strategies
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