The article highlights a shift in franchise marketing from traditional methods to digital strategies as essential for growth. Jonathan Durante, co-founder of Expandify Marketing, emphasizes that digital marketing facilitates reaching diverse prospects across the nation without the limitations associated with traditional approaches like expos and print ads. By employing tools like Google Ads and Meta Ads, franchises can launch geo-targeted campaigns that effectively connect with high-potential audiences. Moreover, personalized marketing initiatives help build trust, allowing franchisors to establish deeper relationships with potential franchisees by addressing individual needs and preferences.
Through digital marketing, franchisors can overcome geographical barriers and reach potential franchisees nationwide, demonstrating that distance is no longer a limitation for growth.
Digital marketing enables personalized campaigns that resonate with prospects, transforming the way franchises connect and build trust within diverse audiences.
#digital-marketing #franchise-growth #personalized-campaigns #advertising-strategies #audience-targeting
Collection
[
|
...
]