#personalized-campaigns

[ follow ]
AdExchanger
3 weeks ago
Marketing

Inside AB InBev's Strategy For Tapping Into First-Party Data | AdExchanger

AB InBev shifted to prioritize first-party data leading to better data management and personalized campaigns. [ more ]
Entrepreneur
1 month ago
Marketing

Businesses Are Underutilizing One Critical Tool That Could Propel Their Marketing Efforts | Entrepreneur

GenAI presents significant opportunities for SMBs in marketing.
GenAI enables highly personalized advertisements and deeper connections with consumers. [ more ]
Forbes
5 months ago
Marketing

Council Post: 16 Innovative Ways Agencies Can Leverage Generative AI In 2024

Generative AI tools like ChatGPT and Midjourney are being used in the advertising, marketing, and PR space to better understand and reach target audiences.
AI tools are being utilized to personalize marketing campaigns, review and comment on code, ideate and create article outlines, and quickly create initial drafts of content. [ more ]
[ Load more ]