#personalized-campaigns

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How Klarna is using AI for cost savings, changing 'extremely frustrating' creative processes

Using AI in marketing helped Klarna achieve a 37% cost savings of $10 million per year, allowing investment in 'working' areas like paid media.

Inside AB InBev's Strategy For Tapping Into First-Party Data | AdExchanger

AB InBev shifted to prioritize first-party data leading to better data management and personalized campaigns.
#generative-ai

Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales | Andreessen Horowitz

Generative AI's role in marketing is as valuable as its role in content creation like Pixar-style animations; GenAI can revolutionize personalized campaigns.
The use of GenAI in marketing can bridge silos in teams and tools, leading to more scalable and effective personalized campaigns to reach customers.
GenAI in marketing and sales could lead to a significant financial impact, with estimated $3.3 trillion in global productivity gains and cost savings like Klarna's $10 million annually.

Businesses Are Underutilizing One Critical Tool That Could Propel Their Marketing Efforts | Entrepreneur

GenAI presents significant opportunities for SMBs in marketing.
GenAI enables highly personalized advertisements and deeper connections with consumers.

Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales | Andreessen Horowitz

Generative AI's role in marketing is as valuable as its role in content creation like Pixar-style animations; GenAI can revolutionize personalized campaigns.
The use of GenAI in marketing can bridge silos in teams and tools, leading to more scalable and effective personalized campaigns to reach customers.
GenAI in marketing and sales could lead to a significant financial impact, with estimated $3.3 trillion in global productivity gains and cost savings like Klarna's $10 million annually.

Businesses Are Underutilizing One Critical Tool That Could Propel Their Marketing Efforts | Entrepreneur

GenAI presents significant opportunities for SMBs in marketing.
GenAI enables highly personalized advertisements and deeper connections with consumers.
moregenerative-ai

Council Post: 16 Innovative Ways Agencies Can Leverage Generative AI In 2024

Generative AI tools like ChatGPT and Midjourney are being used in the advertising, marketing, and PR space to better understand and reach target audiences.
AI tools are being utilized to personalize marketing campaigns, review and comment on code, ideate and create article outlines, and quickly create initial drafts of content.
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