Content is not king. It's a soldier suited in armor. It's a loaded trebuchet. It's a battalion of bearded warriors. Content itself is just a tool, a pawn, used to accomplish an objective.
In the context of today's overcrowded social media platforms, content strategy is king—or better still, a four-star general.
Consumers are bombarded with content from countless sources across channels and platforms. For marketers to effectively engage with their target audiences and drive engagement and revenue, a well-defined content strategy is essential.
A strategic approach to content allows you to create, distribute and govern content in a way that aligns with your organization's business objectives. Without a solid content strategy, your marketing efforts are likely to be fragmented and ineffective.
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