In a world where privacy regulations are shifting, first-party data has become essential for pay-per-click advertisers, as it allows for reliable and accurate online marketing.
As eMarketer predicts that 87% of U.S. browsers could become cookieless, it is crucial for advertisers to adapt by leveraging their first-party data for PPC success.
To collect and manage first-party data effectively, businesses should implement CRM tools and encourage sign-ups by providing valuable incentives to users.
Adapting to a first-party future means rethinking targeting strategies and using new features from major ad platforms that prioritize first-party data.
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