As attention spans shorten, brands must tell their stories in succinct, engaging ways, which makes short-form videos essential for successful marketing in 2024.
HubSpot's report reveals that 31% of marketers find short-form video the most effective format, highlighting a significant trend for ROI-focused content strategies.
Danielle Warren emphasizes the growing demand for short-form video on platforms like TikTok and Instagram, indicating a strong future for brief, captivating content.
Understanding your audience is critical; only 65% of consumers find brand content relatable, suggesting a need for deeper market research to enhance personalization.
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