Focus on Hyper-Personalization And Targeted Offers: Culturally, holidays are about showcasing gratitude by gifting and self-care. Your marketing strategy must build on this customer sentiment to be successful. Hyper-personalization and targeted marketing offers across email, social media and text should make up a core part of the holiday marketing strategy. Gift-size deals and dynamic pricing will go a long way in consumers feeling a sense of cheer.
Make Value Your Top Priority: Focus on adding value rather than just offering discounts. Instead of price cuts, bundle your product with something special and personalized, like exclusive content, a live session or a bonus offer. This approach attracts loyal customers and maintains your brand's value, creating long-term engagement beyond a quick holiday sales boost.
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