If your marketing strategy feels outdated, it may need an overhaul. As an experienced marketer, you'll notice when your tactics no longer resonate with your audience. Technology and trends constantly evolve, so staying attuned to these changes is crucial to avoid falling behind.
If your KPIs are consistently stagnating or declining despite consistent effort, it's a red flag. This sign could manifest in dwindling traffic, declining engagement rates or a drop in conversions.
Search engines are still the top way people find your company online. Content marketing should be an important pillar of your marketing strategy, and if it's not driving traffic... you need an overhaul.
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