Deepak Bansal highlights that in the digital age, brands are dynamic entities dependent on relationships, where an online community becomes essential for customer loyalty and engagement.
To build a community, brands must define their purpose and values, as this helps attract a dedicated following. Consistent sharing aligned with these values drives engagement.
Understanding the audience is crucial for community building. Deepak stresses the importance of market research to create personas that guide tailored content and engagement strategies.
Creating valuable, engaging content is fundamental. Deepak suggests mixing various content types to inform and inspire, which serves as the backbone of a successful online community.
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