With recent studies showing a staggering 56.8% budget cut in marketing departments, it’s crucial to strategize content marketing efforts effectively to maximize impact.
81% of B2B buyers choose their vendor before reaching out to sales, underscoring that content serves as an essential part of the sales process.
The key to successful content marketing on a limited budget is to stop experimenting at random; utilize data to find out which formats and topics resonate best.
HubSpot's experience reveals that by establishing audience segments and categorizing content, teams can enhance their strategies and improve traffic with focused content efforts.
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