Consumers want brands to participate in social media trends
Briefly

from EMARKETER1 month ago
According to M Booth, 41% of US consumers expect brands to engage in meme culture and social media trends, emphasizing the importance of brands to adapt creatively.
EMARKETERhttps://content-na1.emarketer.com/consumers-want-brands-participate-social-media-trends?utm_source=flipboard&utm_content=user/eMarketer
Despite the desire for creativity, only 25% of consumers are open to brands using popular phrases and slang, highlighting the delicate balance brands must maintain in their messaging.
EMARKETERhttps://content-na1.emarketer.com/consumers-want-brands-participate-social-media-trends?utm_source=flipboard&utm_content=user/eMarketer
Marketers are encouraged to use this data to advocate for taking risks online and exploring partnerships with influencers, but they must remain cautious to avoid 'cringe' content.
EMARKETERhttps://content-na1.emarketer.com/consumers-want-brands-participate-social-media-trends?utm_source=flipboard&utm_content=user/eMarketer
The data underscores a pivotal moment for brands in digital engagement—where they are challenged to resonate authentically without appearing forced or out of touch.
EMARKETERhttps://content-na1.emarketer.com/consumers-want-brands-participate-social-media-trends?utm_source=flipboard&utm_content=user/eMarketer
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#meme-culture #social-media-trends #branding #consumer-expectations #digital-marketing
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