"While social media has been around for nearly two decades, the concept of shopping directly through social platforms is still very new, so it comes as no surprise we're seeing this reluctance to purchase," said Randy Bapst, chief executive officer at AiBuy. "With 45 percent of social media users in the U.S. open to the concept, there is ample untapped opportunity for brands who are not already leveraging the space, and for those that are, to tailor their approach moving forward."
TikTok has 503 percent more fashion-focused searches versus Google and YouTube yields 12 million more searches than Google for fashion-related terms.
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