Communicator Spotlight: Jessica Padula, Nespresso's head of marketing and sustainability
Briefly

"The next generation of consumers are fundamentally shopping for brands differently for so many reasons, but one of those reasons is an evolving definition of what sustainability means to them," she told Axios.
"But at the end of the day, our sustainability work is a business differentiator. And so how do we get credit for things that we've been doing all along? We've been very humble and we know that we probably can't continue to be [that] in an increasingly competitive landscape," Padula added.
"I think that my team sees me as someone who is in touch with what brands are doing even outside of the coffee [industry]. And it's because I really enjoy the social media space - that's where I grew up," says Padula.
Read at Axios
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