By moving towards a people-based approach, we can lay the groundwork for success in a cookieless world.
For years, third-party cookies have been our go-to tool for retargeting, but they limit our ability to accurately retarget a single user across various devices.
In today's world, we're expected to know our customers, and third-party cookies won't give us the level of personalization we need.
The demise of the third-party cookie is certainly inconvenient, but it also presents a tremendous opportunity for marketers to shift towards a people-based approach.
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