People-based marketing: What is it and why is it crucial to open web publishers' success?People-based marketing is a critical strategy to enhance personalized advertising and compete against dominant platforms.Authenticated audience data is essential for publishers to remain competitive in digital marketing.
Combating cookieless: Why opt-in, people-based marketing will replace third-party cookiesEmbrace people-based marketing in a cookieless era for precise targeting.Third-party cookies limit retargeting capabilities and create disjointed customer experiences.