The CMO Strategies series revealed that social media ad usage is at 97%, with retail media adoption rising to 53%. Cost remains a major barrier.
Marketers are challenged by increasing media costs across all channels, with cost of acquisition issues prevailing year over year, pushing for more diversified strategies.
Significant shifts in advertising channels show the need for marketers to adapt and explore various platforms to address rising costs and competition.
With emerging threats and opportunities, marketers are prompted to rethink traditional methods and urgently consider diversification in their advertising approaches.
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