#cmo-strategies

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Marketing tech
fromDigiday
5 days ago

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

Display advertising spending in the U.S. reached $74.3 billion in 2024, reflecting ongoing growth in the sector.
fromDigiday
1 month ago

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Retail media advertising has generated buzz but appears to be stabilizing, with 27% of marketers indicating it’s a top budget channel, down from 2024.
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