Stop defending your marketing budget - start proving its value | MarTechMarketing's budget cut isn't the crisis; it's a crisis of imagination and redefining marketing's role in driving revenue.
Council Post: 18 Factors CMOs Must Consider To Set Realistic Goals For The New YearEstablishing realistic marketing goals is essential for driving sustainable growth and innovation within organizations, guiding CMOs to success through thoughtful year-end planning.
CMO Strategies: A playbook for marketing channelsSocial media dominates paid ad usage among marketers, while retail media adoption is on the rise, signaling evolving strategies.
Skills-based hiring for modern marketing teams | MarTechTraditional hiring practices may hinder marketing team growth.Skills-based hiring is crucial in modern marketing team building.