Choice Hotels is enhancing its advertising strategy by leveraging comedian Keegan-Michael Key as a spokesperson, driving significant increases in brand awareness and booking intent.
Noha Abdalla, CMO of Choice Hotels, reported a 40% improvement in booking likelihood after Key's 2024 ads, indicating his strong audience appeal among the brand's target demographics.
In response to changing consumer habits, Choice Hotels is shifting its media strategy from traditional advertising to focus more on digital channels, particularly connected TV and social media.
The new campaign includes an engaging gimmick with a 'Time Off Toolbox,' encouraging consumers to utilize vacation days and generate social media buzz around the brand.
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