Charm, a U.S.-based data platform, reveals that TikTok Shop generates strong revenues with 'Beauty & Personal Care' leading at over $1 billion, and overall upward sales trends since launch.
The collaboration with ex-ByteDance employees has enabled Charm to compile comprehensive, publicly available data on TikTok Shop, showing significant early adoption and growth in its first year.
Sales peaked in July 2024 with revenues surpassing $600 million, highlighting sustained consumer interest and demand within a rapidly evolving e-commerce environment.
Health and wellness products dominate the top revenue spots on TikTok Shop, with the '15 Day Cleanse' leading the charge, driven by strong consumer engagement.
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