Campbell's Chunky Super Bowl collab with Nickmercs shows why more brands are partnering with influencers over esports orgs
Briefly

from Digiday1 year ago
* By Alexander Lee



Campbell's Chunky has partnered with popular streamer Nick "Nickmercs" Kolcheff to reach gamers in the lead-up to the Super Bowl.In doing so, the brand has implicitly acknowledged the ascendance of individual gaming influencers in the brand partnership arena - and the decline of organization-level esports sponsorships.
Read at Digiday
#years #organization #comfortable #marketplace #football-fans #merchandise #controversies #sports-fans #consumer-behavior
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