"I think brands and social media are synonymous today," Ben-Ishay said. "When I posted a salad that got 40 million views, I immediately saw an opportunity to continue to build an audience that comes to me for something, [to] create that genuine connection. Then you could do whatever you want. But nobody responds well to being sold to, not on social media, because it's where they're going to rest."
"You can never assume that anyone, just because they have a uterus, understands their body," Morrison says. "How do I make that conversation culturally relevant? How do I make that conversation sometimes funny? We use a lot of dark humor and a lot of comedy writers. How do I make it so that I can get an 18-year-old's attention when they are glued to their phone? I really need them to pay attention to this."
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