As the creator economy has evolved, we've seen an increasing fragmentation of content creators. Influencers are everywhere, appearing in various content formats, whether it's on social media, blogs, livestreams or audio.
Global influencer marketing spend has more than tripled since 2019 - it's estimated to reach a record $24 billion in 2024... These content creators make up a major part of brands' marketing strategies today.
Content creators are the next generation of influencers. That influence has to be earned and it has to come from an authentic place.
With that authenticity, [content creators] find a community that is truly invested in them, their content and their success.
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