"But in a year where so many companies are talking about financial uncertainty, what ads or stories are people still talking about now? Which were they talking about even 48 hours later? I certainly have some bias here but believe strongly that it comes down to investing in deeper storytelling formats if you want that work-and your brand-to provide real ROI and be remembered past that single Sunday night."
"This push-pull debate underscores a critical issue in modern marketing: the lack of a consistent measurement tool to judge the effectiveness of branded ente.
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