BrandStorytelling BrandVoice: Revolutionizing The Measurement Of Branded Funded EntertainmentSuper Bowl commercials focus on immediate attention, but may lack long-term brand engagement impact and alignment with audience emotions/values.Investing in deeper storytelling formats can lead to real ROI, brand recall, and longevity.
Who Said Content Marketing's Dead? We'll Prove Them Wrong | BraftonContent marketing is not dead but has evolved into more engaging, interactive formats to cater to the web-savvy audience.