#super-bowl-commercials

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Forbes
2 months ago
Marketing

BrandStorytelling BrandVoice: Revolutionizing The Measurement Of Branded Funded Entertainment

Super Bowl commercials focus on immediate attention, but may lack long-term brand engagement impact and alignment with audience emotions/values.
Investing in deeper storytelling formats can lead to real ROI, brand recall, and longevity. [ more ]
The Drum
3 months ago
Marketing

3 very unscientific graphs explaining the chaotic Super Bowl celeb salvo

Brands in the Super Bowl tried to out-shout each other through an onslaught of celebrities and pop-culture references.
The more investment brands make, the higher the anxiety and scrutiny, leading to mental numbness and a lack of impact. [ more ]
NBC News
3 months ago
Marketing

Temu and Microsoft Copilot win Super Bowl app downloads

Microsoft's Copilot and Temu topped the download charts after airing Super Bowl commercials.
Temu experienced a 34% increase in app downloads on Super Bowl Sunday, its fastest day-over-day growth since November. [ more ]
www.nytimes.com
3 months ago
Marketing

CoStar Group Makes Super Bowl Debut With Four Ads

CoStar Group made a splash in its Super Bowl debut with four high-gloss commercials, buying up more airtime than Pepsi and Budweiser.
The advertising blitz is part of a planned yearlong campaign to establish CoStar's dominance over rival home-search sites.
The commercials featured celebrities such as Jeff Goldblum and Lil Wayne, creating minor havoc in residential communities while promoting CoStar's subsidiaries. [ more ]
The Drum
3 months ago
Marketing

Are these the 10 best Super Bowl ads ever? Creative directors share all-time favorites

'Like a Girl' by Always is a memorable Super Bowl commercial that tackled toxic masculinity and became a cultural reference.
'Cat Herders' by EDS, an HP Company, is a standout Super Bowl commercial that used a visual metaphor to convey a complex message without relying on celebrities. [ more ]
www.fastcompany.com
3 months ago
Marketing

Take laughter, add tears: the secret recipe for the most-liked Super Bowl ads

Viewers are more drawn to Super Bowl commercials that incorporate happiness and sadness, rather than happiness and fear or anger and disgust.
Heartwarming ads with moments of fear or sadness are common during the Super Bowl. [ more ]
CNET
3 months ago
Artificial intelligence

Companies Hope Super Bowl AI Commercials Score With Viewers

AI is a prevalent theme in the Super Bowl commercials, with ads showcasing how AI enhances their products or making AI the subject of humor.
Microsoft Copilot, Google's Pixel 8, CrowdStrike, Etsy, and Avocados from Mexico all feature AI-related concepts in their Super Bowl ads. [ more ]
Email On Acid
3 months ago
Deliverability

Highlighting Digital Accessibility During the Big Game - Sinch Email on Acid

Commercials during the Super Bowl can be memorable and impactful, sometimes making important points.
The Google Pixel commercial during Super Bowl LVIII focuses on accessibility features for people with vision impairments. [ more ]
The Drum
3 months ago
Marketing

Are these the 10 best Super Bowl ads ever? Creatives directors share all-time favorites

Always: 'Like a Girl' became a reference for many campaigns that followed and had a big impact despite a minimal budget.
EDS: 'Cat Herders' stood out with a strong insight and visual storytelling, even 15 years later. [ more ]
www.mercurynews.com
3 months ago
Marketing

Super Bowl ads won't solve Bud Light's problems but may set the tone for a comeback

Anheuser-Busch InBev is hoping its Super Bowl commercials will win back customers who stopped drinking Bud Light after a controversy with a transgender influencer.
The Super Bowl ads are part of the company's strategy to unify its drinkers and return to its glory days. [ more ]
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