Companies that succeed over time have strong brand recognition. When you see their logo or ad, you immediately feel something because of their consistent brand work.
The brands that thrive today have invested in building their identity through creators or influencers. Brands focused solely on performance and marketing struggle.
This kind of content-driven marketing leads to increased brand awareness. The key is figuring out how to become part of the culture.
One of our clients generates over $100 million in annual revenue, but they've relied too heavily on ads and are now finding it difficult to acquire customers.
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