Branding and Performance Are Becoming More Closely Aligned
Briefly

Executives from Kate Spade and Starface World emphasized the significance of a brand's consistent messaging in driving consumer loyalty amidst evolving technology and platforms.
Bopp highlighted Kate Spade's emphasis on rewarding and encouraging customer reviews, while Starface World's playful engagement tactics, despite promoting unconventional products, have led to a substantial following on TikTok.
Read at Adweek
[
]
[
|
]