"We saw in 2024 the beginnings of 'segmentless' shoppers - where you can't rely on standard life stage markers. The soccer mom segment no longer exists, or it's so fragmented into robotics moms and skate moms and gymnastics moms and theater moms..."
"2025 will be all about The Algorithm - the recommendation engines of social media, and how they decide what to show people next. Retailers and brands will have to do more to 'win' shoppers, acquire them as identifiable customers..."
"Brand positioning is also going to have to center on value... retailers want to appeal to shoppers not necessarily as a 'discount' brand but emphasize the benefits of their products."
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