The paradox of B2B content creators today is how to make complex, technical content captivating without sacrificing substance. The solution involves creating engaging experiences that not only inform but convert.
According to a Wyzowl survey, 96% of people have watched an explainer video; 89% say it convinced them to buy, highlighting the effectiveness of creative content formats in influencing purchase decisions.
Research by ON24 shows that personalized and engaging content experiences can double conversion rates for meetings booked and increase demo requests fourfold, underscoring the importance of innovative approaches in marketing.
Data reveals that 91% of B2B buyers prefer content that is easy to consume, and 88% of marketers believe interactive content sets their brand apart, emphasizing the need for more engaging content in B2B marketing.
Collection
[
|
...
]