Dark social refers to sharing online content through private channels like email and instant messaging, which increases click-through rates by utilizing trusted sources.
Globally, about 70% of all social media shares occur through dark social channels, making it a challenge for traditional analytics to track marketing effectiveness.
To maximize dark social's potential, small businesses should create mobile-friendly content designed specifically for private sharing, capitalizing on the trust from personal connections.
Approximately 40% of annual revenue for many small businesses comes from social media interactions, highlighting its importance despite the challenges posed by dark social.
#dark-social #small-business-marketing #social-media-strategy #entrepreneurship #customer-engagement
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