Beyond AI, Here's Why Brands Need Humanity In Their Ecommerce Strategy
Briefly

Successful eCommerce companies focus on human connections and high-quality products rather than just automation, emphasizing creativity and engaging relationships.
Seventy percent of consumers will switch brands based on product quality, highlighting the importance of delivering unique propositions in eCommerce.
An engaged workforce is crucial to success in eCommerce; companies with such teams are 21% more profitable and better able to create outstanding products.
Consumer convenience remains a priority in online shopping; however, 70% of shoppers abandon their carts, indicating the need for seamless user experiences.
Read at Forbes
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