"We want Instagram to not only be a place where you consume entertaining content but one where you connect over that content with friends," says Instagram Head Adam Mosseri.
"We want Instagram to be not just a lean-back experience but a participatory one, a social one, one where you actually explore your interests with your friends," Mosseri says.
This comes five years after Instagram dropped the 'Following' feed, which gave people a quick view of their friends' activity on the app.
With TikTok down, Instagram has a chance to attract more eyeballs, and to that end, Instagram will now let you upload Reels that are up to.
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