Audacity is leveraging Claritas' advanced broadcast radio measurement capabilities to give deeper insights into campaign performance, including audience engagement and content responsiveness. Clients will be able to optimize their total audio campaigns based on key performance indicators by market, creative, time of day, etc., to make data-driven decisions and realize better outcomes for their media investments.
By integrating Claritas' advanced measurement methodology into Audacity's analytics stack, we'll equip our clients with even more actionable data on how their campaigns are performing and Audio's impact on overall campaign results.
Audacity and Claritas have delivered an important breakthrough in advertising measurement, integrating broadcast and digital. The insights on who is converting based on Claritas ID Graph, combined with GenAI analysis, are immediately actionable.
We are enabling advertisers to bolster their return on investment while providing the strategic value audio advertising delivers.
#audio-advertising #campaign-measurement #data-driven-decisions #audience-engagement #media-optimization
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