“CTV is experiencing explosive growth, but we're still in the early innings of figuring out how to make it work at scale,” said Anthony Katsur, CEO of IAB Tech Lab.
“The industry is full of new ad formats that show promise but lack the technical standards to take off. Ad Format Idol is about cutting through the noise, finding what works, and giving it the structure needed to thrive.”
“The project, dubbed Ad Format Idol, aims to establish and standardize common ad formats and cement a 'build once, serve everywhere' model that simplifies deployment across platforms.”
Collection
[
|
...
]